There are currently two forms of internet marketing using search engines available on the internet today; organic or natural search engine marketing and pay-per-click marketing. Organic search engine marketing is designed to bring favorable results in the indexed or crawler-based list of search engines. This list is generally the list in the left column of the search engines.

Pay-per-click programs (such as - Google AdWords, Yahoo! search engine marketing and others) are programs that companies buy into in order to be listed on search engine results. These programs require budgeting to maximize the potential for driving internet traffic to a participating website.The two programs each have their specific costs for participation, however pay-per-click programs require far greater monthly budgets to be effective. That means that pay-per-click programs may not be advantageous to all businesses.

Search engine marketing programs offer an on-going effort to keep search engines aware of changes made on the company’s website. The methods for performing this task varies based upon the requirements of the search engines and the ever-changing environment of search engine ranking and results. Without a search engine marketing program, companies cannot keep their information up to date with the search engines. Furthermore, proper search engine optimization (SEO) is required to insure that the information of the website is understood and indexed by the search engine spiders. The spiders are the mechanism used by search engines to “read through” the pages of a website to determine their content and the words or phrases that best describe the individual web pages as well as the website as a whole.

Proper SEO techniques allow the search engine spiders to gather information about the site and rank it’s content based on the keywords that are extracted during the spidering process. This means key elements of the website code must be put into affect to provide the spiders with the correct information regarding each particular page of the site. The next key component needed to keep search engines updated is the monthly submission of the site to search engines. search engine submission (SES) is the request for the search engine spider the site. It is the spidering process that provides the search engines with information about the website; updates made to the content, changes made to the key elements of SEO as well as any new pages added to the site. search engine marketing programs combine both elements (SEO & SES) to keep the most current information about a website available on the search engines.

Why Search Engine Marketing?

Companies that do not participate in search engine marketing allow their competition to capitalize on internet traffic and the consumer’s desire to learn more about a particular product or service. Nearly 4 billion internet users rely on search engines to find information online each month. Many times these internet users are consumers looking to research products or service they are interested in purchasing. It is not simply to discover the cheapest price they can find, but what additional information can be offered to describe in greater detail what the product or service has to offer.  So, why is search engine marketing important?

Search engine marketing programs provide the means for businesses to present their products or services for consideration to consumers through search engines. Without proper search engine marketing, a company can jeopardize their efforts to obtain favorable placement on the search engine results. A well formulated search engine marketing program will enable a company to maximize the number of searches that result in favorable placement on a search engine. The greater the numbers of searches that result in good placement, the better chances are to increase the amount of internet traffic to a company’s website. There are specific techniques used to maximize these search returns and the use of these techniques is known as search engine marketing.

SEM - Search Emgine Management

Our search engine marketing services include:

• brand protection • directory submission • outgoing link building • reciprocal link building • sitemap generation • static page optimization • dynamic page optimization • search engine optimization • search engine spider controls

• internal links • content analysis • competitive analysis • performance reports • copywriting services • article page development • design obstacle evaluation • landing page development • keyword analysis / suggestion

Contact our sales team for more information about our search engine internet marketing plans available. We have varying levels of search engine marketing plans available based upon your current website ranking, marketing needs and marketing budget.